Ford today revealed its all-new Taurus sedan at the 2009 NAIAS, with a design that is decidedly more upmarket than its 500 precursor. "Lightning can strike twice," said Peter Horbury, executive director of Design for The Americas. "Like the 1986 original, the new 2010 Taurus differentiates by combining style with substance."
The shift starts with the vision for Taurus itself. It debuted as a family sedan, but with the advent of crossovers, the new Taurus is aimed at drivers who might place more of a 
premium on the driving experience than outright practicality.
"Taurus is more of a 'me' sedan now, and we've delivered with this buyer in mind," said Moray Callum, director of Ford's Car and Crossover Design.
Check out the photo gallery of Ford's new mid-size contender and read our opinions of the design in our 2009 Detroit Auto Show 
Highlights.
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