2011 Hyundai Equus photos

The 2011 Hyundai Equus is picking a battle with the most fit official-class sedans in the globe, but would it be able to quite topple the Lexus LS, BMW 7-Series and Mercedes-Benz S-Class from their grandiose roosts?
2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus


2011 Hyundai Equus

2011 Hyundai Equus

The response depends expansively on what amount of the retreat has attacked your 401(k). Since you're dribbling over a German, but throbbing seriously for some sort of financial help, the Equus transports a knockout slam on those auto partialities and gives you the front you ought to purchase a Hyundai alternately.

The math is effortless. Hyundai's revamped Equus moves the same number of folks, spits out practically indistinguishable efficiency numbers, and hustles itself in about as swiftly as the similar forms of the proposed time-regarded sedans. What it doesn't do is destroy your Quicken record entirely as seriously, inasmuch as its base cost of $58,000 is what you'd pay in above all cases, for the moderate size sedans from those marks. BMW's 7-Series begins from $82,500 for an aggressively powered 750i; the Mercedes-Benz S550 soars even higher at $91,600.

Hyundai's Having a Ball, Sonata and Tucson Driving US Sales to the Moon

According to US Hyundai CEO John Krafcik, Hyundai is looking to set an "all-time" sales record in September partially thanks to high demand for the new Sonata sedan.

Krafcik told Autonews that September "looks fantastic [for Hyundai]. The industry looks decent -- I wouldn't say great -- but I think we're going to be fine." That's because the two latest Hyundai models to arrive have been the well received Sonata and the crisp Tucson.

Due to the firm's recent product /quality blitz, sales for 2010 have risen 17% so far and should help Hyundai pass its 500,000 unit United States sales goal this year. This follows an industry-wide drop in sales after various clunker programs in which Hyundai benefited significantly, so good for them.

These sales also include the company's very conservative goals for its Lexus-fighting Equus. Regarding the Equus' target market of full-size luxury shoppers in the market for something fresh, Krafcik continued, "We recognize that's a tough segment...We're going in with a 2,000 to 3,000 units a year sales objective, which would give us a 6 to 7 percent share."

Other than the top-line Equus, the Genesis Sedan and Coupe will receive mild updates to stay up to date; on the low end, expect the Sonata and Tucson to hold down the fort until the new Accent, Elantra sedan, Veloster small coupe (see the latest spy shots here), and Azera saloon appear in the next year or so.

Expect to see more and more of these out-of-left field Hyundais in the future as the Koreans begin to take advantage of Japanese automakers' lack of direction.

By Phil Alex

Source: Autonews (sub. req.)

New Cars

Hyundai, the South Korean automaker-that-could, plans to offer more personalized service and deliver the royal treatment to owners of its upcoming $50,000+ Equus luxury sedan that will slot above the Genesis in the firm's U.S. lineup.

First of all, those interested in buying the car won't even have to bother going to the dealership. As part of Hyundai's "Your Time, Your Place" program, a salesman will bring an Equus right in front of your door for demonstration purposes and a test drive.

If you decide to buy the car, then you'll be eligible for another perk, Hyundai's Valet Service program, which provides at-home pickup for Equus service and maintenance. And while your car is in for a fix, a dealer "valet" will drop off a Genesis so you can move around. Did we mention that Hyundai has also replaced the car's manual with an Apple iPad?

And if you're wondering how will Hyundai be able to offer so much to its Equus customers, the answer is simple; low volume. According to Hyundai Motor America President and CEO John Krafcik, the firm doesn't expect to sell more than 2,000 to 3,000 Equus sedans a year in the States.