Ford is unveiling the third in its series of exciting iosis �kinetic design� bespoke concept cars at the 2009 Geneva Motor Show. Ford iosis MAX Concept is a concept study for the next generation of Ford�s compact multi-activity vehicle (MAV) as well as a glimpse at the design direction Martin Smith and his team are taking for the company�s next generation global C-car family.
The Ford iosis MAX Concept features striking exterior and interior designs based on a fresh interpretation of Ford�s kinetic design form language. It is a dynamic MAV and showcases new levels of efficiency and flexibility.
The car�s dramatic looks are complemented by innovative solutions which enhance its practicality and environmental performance. These include new door opening concepts, lightweight materials, advanced aerodynamics, and a preview of the European development of Ford�s global EcoBoost petrol engine technology coming in 2010.
Coupled to this clean and lean engine are the recently introduced and acclaimed Ford PowerShift transmission, plus a new Ford Auto-Start-Stop system due for production in 2010.
�The Ford iosis MAX Concept marks the next stage in the evolution of kinetic design, and showcases a number of affordable petrol engine technologies that will make a difference to the environment and our customers� pockets,� says Martin Smith, Ford of Europe�s Executive Design Director.
�Our designers have stretched themselves beyond the two previous iosis concepts, and have applied kinetic design form language to a MAV format vehicle,� adds Smith. �The Ford iosis MAX Concept proves that cars in the compact MAV class can have emotive, dynamic styling without sacrificing their traditional virtues of practicality or efficiency � something that the larger and revolutionary S-MAX has already demonstrated.�
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